Category: Paid Media
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While we’ve all been obsessing over Instagram Reels and TikTok trends, Pinterest and Telegram have been quietly pilfering potential sales. It’s like that time I spent hours perfecting a Facebook ad, only to realize my ideal customers were too busy pinning DIY projects and lurking in Telegram groups named “Obsessed with Organic Skincare.” But here’s…
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You’re cruising down the highway, belting out your favorite tune, when suddenly, an ad catches your ear. It’s not just any ad; it’s speaking directly to you, almost as if it knows your deepest desires (or at least your shopping habits). Welcome to the world of targeted audio advertising! As a digital marketer who’s seen…
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The platform that’s had us all frantically searching for the perfect filter and agonizing over clever captions for years. But for businesses, it’s so much more than just a place to share your lunch or vacation selfies. As we dive into 2025, Instagram has evolved into a powerhouse for brand growth, offering a smorgasbord of…
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As we approach 2025, the landscape of media buying is undergoing a dramatic transformation. With technological advancements and changing consumer behaviors, marketers are adapting their strategies to stay ahead of the curve. Let’s dive into some of the key trends that are shaping the future of media buying. The Rise of Programmatic Advertising Gone are…
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As a digital marketer, few things are more frustrating than pouring your heart and soul (not to mention your budget) into a paid advertising campaign, only to struggle to quantify its true impact. Attribution – the process of assigning credit for a conversion or sale to the various touchpoints along the buyer’s journey – has…